General
As the operator of this website and as a company, we come into contact with your personal data. This concerns all data that reveals something about you and by which you can be identified. In this privacy policy, we would like to explain how, for what purpose and on which legal basis we process your data.
Responsible for the data processing (“data controller”) on this website and in our company is:
BUNO GmbH
Argentinierstraße 11/4/7
1040 Wien
Österreich
Phone: +375 44 510 6239
E-mail: info@buno.at
General information
SSL or TLS encryption
When you enter your data on websites, place online orders or send e-mails via the Internet, you must always be prepared for unauthorized third parties to access your data. There is no complete protection against such access. However, we do our utmost to protect your data as best we can and to close security gaps as far as we can.
An important protection mechanism is the SSL or TLS encryption of our website, which ensures that data you transmit to us cannot be read by third parties. You can recognize the encryption by the lock icon in front of the Internet address entered in your browser and by the fact that our Internet address begins with https:// and not with http://.
How long do we store your data?
In some parts in this privacy policy, we inform you about how long we or the companies that process your data on our behalf will store your data. In the absence of such information, we store your data until the purpose of the data processing no longer applies, you object to the data processing or you revoke your consent to the data processing.
In the event of an objection or revocation, we may however continue to process your data if at least one of the following conditions applies:
- We have compelling legitimate grounds for continuing to process the data that override your interests, rights and freedoms (only applies in the case of an objection to data processing; if the objection is to direct marketing, we cannot provide legitimate grounds).
- The data processing is necessary to assert, exercise or defend legal claims (does not apply if your objection is directed against direct advertising).
- We are required by law to retain your data.
In this case, we will delete your data as soon as the requirement(s) cease to apply.
Data transfer to the USA
On our website, we use tools from companies that transfer your data to the USA and store it there and, if necessary, process it further. The European Commission has adopted an adequacy decision for the EU-US data protection framework. The decision establishes that the US ensures an adequate level of protection for EU personal data transferred to US companies. This decision is based on new safeguards and measures put in place by the US to meet data protection requirements. The adequacy decision includes, among other things, restrictions and safeguards on access to data by US intelligence agencies. Binding safeguards were introduced to limit US intelligence agencies' access to what is necessary and proportionate to protect national security. In addition, enhanced oversight of US intelligence activities was established to ensure that restrictions on surveillance activities are respected. An independent redress mechanism has also been established to handle and resolve complaints from European citizens about access to their data. The EU-US data protection framework thus allows European companies to transfer data to certified US companies without having to introduce additional data protection safeguards. A list of all certified companies can be found at the following link: https://www.dataprivacyframework.gov/s/participant-search.
A change in the European Commission's decision cannot be ruled out.
Your rights
Objection to data processing
IF IT'S STATED IN THIS PRIVACY STATEMENT THAT WE HAVE LEGITIMATE INTERESTS FOR THE PROCESSING OF YOUR DATA AND THAT THIS PROCESSING IS THEREFORE BASED ON ART. 6 PARA. 1 SENTENCE 1 LIT. F) GDPR, YOU HAVE THE RIGHT TO OBJECT IN ACCORDANCE WITH ART. 21 GDPR. THIS ALSO APPLIES TO PROFILING THAT IS CARRIED OUT ON THE BASIS OF THE AFOREMENTIONED PROVISION. THE PREREQUISITE IS THAT YOU STATE REASONS FOR THE OBJECTION THAT ARISE FROM YOUR PARTICULAR SITUATION. NO REASONS ARE REQUIRED IF THE OBJECTION IS DIRECTED AGAINST THE USE OF YOUR DATA FOR DIRECT ADVERTISING.
THE CONSEQUENCE OF THE OBJECTION IS THAT WE MAY NO LONGER PROCESS YOUR DATA. THIS ONLY DOES NOT APPLY IF ONE OF THE FOLLOWING PREREQUISITS EXISTS:
- WE CAN DEMONSTRATE COMPELLING LEGITIMATE GROUNDS FOR THE PROCESSING THAT OVERRIDE YOUR INTERESTS, RIGHTS AND FREEDOMS.
- THE PROCESSING IS NECESSARY FOR ASSERTING, EXERCISING OR DEFENDING LEGAL CLAIMS.
THESE EXCEPTIONS DO NOT APPLY IF YOUR OBJECTION IS DIRECTED AGAINST THE USE OF YOUR DATA FOR DIRECT ADVERTISING OR TO PROFILING RELATED TO IT.
Other rights
Withdrawal of your consent to data processing
Many data processing operations are based on your consent. You can give this consent, for example, by ticking the appropriate box on online forms before you send the form, or by allowing the operation of certain cookies when you visit our website. You may revoke your consent at any time without giving reasons (Art. 7 (3) GDPR). From the time of revocation, we may then no longer process your data. The only exception: we are required by law to retain the data for a certain period of time. Such retention periods exist in particular in tax and commercial law.
Right to complain to the competent supervisory authority
If you believe that we are in breach of the General Data Protection Regulation (GDPR), you have the right to complain to a supervisory authority in accordance with Art. 77 GDPR. You may contact a supervisory authority in the Member State of your residence, place of work or the place where the alleged infringement took place. The right to complain exists alongside administrative or judicial remedies.
Right to data portability
We must hand over data that we process automatically on the basis of your consent or in fulfillment of a contract to you or a third party in a common machine-readable format if you request this. We can only transfer the data to another “data controller” if this is technically possible.
Right to information, deletion, and correction of data
According to Art. 15 GDPR, you have the right to receive information free of charge about which of your personal data we have stored, where the data came from, to whom we transmit the data and for what purpose it is stored. If the data is incorrect, you have a right to rectification (Art. 16 GDPR), and under the conditions of Art. 17 GDPR you may demand that we delete the data.
Right to restriction of processing
In certain situations, according to Art. 18 GDPR, you may demand that we restrict the processing of your data. The data may then - apart from storage - only be processed as follows:
- with your consent
- for the assertion, exercise or defense of legal claims
- to protect the rights of another natural or legal person
- for reasons of important public interest of the European Union or a Member State.
The right to restrict processing exists in the following situations:
- You have disputed the accuracy of your personal data stored by us and we need time to verify this. The right exists for the duration of the review.
- The processing of your personal data is unlawful or was unlawful in the past. The right exists alternatively to the deletion of the data.
- We no longer need your personal data, but you need it to exercise, defend or assert legal claims. The right exists alternatively to the deletion of the data.
- You have filed an objection pursuant to Art. 21 (1) GDPR and now your interests and our interests must be weighed against each other. The right exists as long as the result of the balancing of interests has not yet been determined.
Hosting and Content Delivery Networks (CDN)
External hosting
Our website is hosted on a server of the following Internet service provider (hoster):
Onepage GmbH
Hanauer Landstraße 172
60314 Frankfurt am Main, Germany
How do we process your data?
The hoster stores all the data from our website. This includes all personal data that is collected automatically or through entering. This can be in particular: Your IP address, pages accessed, names, contact details and requests, as well as meta and communication data. When processing data, our hoster adheres to our instructions and always processes the data only insofar as this is necessary to fulfill the service obligation to us.
On what legal basis do we process your data?
Since we address potential customers via our website and maintain contacts with existing customers, the data processing by our hoster serves to initiate and fulfill contracts and is therefore based on Art. 6 (1) lit. b) GDPR. In addition, it is our legitimate interest as a company to provide a professional Internet offering that meets the necessary requirements for security, speed and efficiency. In this respect, we also process your data on the legal basis of Art. 6 (1) lit. f) GDPR.
Data collection on this website
Use of cookies
Our website places cookies on your device. These are small text files that are used for various purposes. Some cookies are technically necessary for the website to function at all (necessary cookies). Others are needed to perform certain actions or functions on the site (functional cookies). For example, without cookies it would not be possible to take advantage of a shopping cart in an online store. Still other cookies are used to analyze user behavior or to optimize advertising measures. If we use third-party services on our website, for example to process payment transactions, these companies may also leave cookies on your device when you access the website (so-called third-party cookies).
How do we process your data?
Session cookies are only stored on your device for the duration of a session. As soon as you close the browser, they therefore disappear by themselves. Permanent cookies, on the other hand, remain on your device unless you delete them yourself. This can, for example, lead to your user behavior being permanently analyzed. You can use the settings in your browser to influence how it handles cookies:
- Do you want to be informed when cookies are set?
- Do you want to exclude cookies in general or for certain cases?
- Do you want cookies to be deleted automatically when you close the browser?
If you disable or do not allow cookies, the functionality of the website may be limited.
If we use cookies from other companies or for analysis purposes, we will inform you about this as part of this privacy policy. We also request your consent in this regard when you access our website.
On what legal basis do we process your data?
We have a legitimate interest in ensuring that our online offers can be used by visitors without technical problems and that all desired functions are available to them. The storage of necessary and functional cookies on your device therefore takes place on the legal basis of Art. 6 (1) lit. f) GDPR. We use all other cookies on the legal basis of Art. 6 (1) lit. a) GDPR, provided you give us your consent. You can revoke this at any time with effect for the future. If you have consented to the placement of necessary and functional cookies when requesting consent, these cookies will also be stored exclusively on the basis of your consent.
Cookie consent with Legal Cockpit
What is the Legal Cockpit cookie tool?
Consent management platform (CMP) for obtaining and processing GDPR-compliant consent.
Who processes your data?
Legalcore AG, Reinhardtstr. 7, 10117 Berlin, Germany
Where can you find more information about data protection at Legal Cockpit?
https://cockpit.legal/datenschutz/
How do we process your data?
We use Legal Cockpit's consent management platform to obtain your consent to store cookies on your device in a data protection compliant manner. When you visit our website and close the Legal Cockpit cookie window requesting consent, the following data is transmitted to the company:
- your IP address
- information about your browser
- information about your terminal device
- the time of your visit to the website
In addition, the Legal Cockpit stores a cookie in your browser in order to be able to assign the consent given or its revocation to your browser. All collected data is stored until the cookies are no longer needed, you delete the Legal Cockpit cookie or request us to delete the data. This does not apply only if we are required by law to retain the data.
On what legal basis do we process your data?
We are legally obliged to obtain the consent of our website visitors for the use of certain cookies. In order to fulfill this obligation, we use Legal Cockpit. The legal basis for data processing is therefore Art. 6 (1) lit. c) GDPR.
Server log files
Server log files log all requests and accesses to our website and record error messages. They also include personal data, in particular your IP address. However, this is anonymized by the provider after a short time, so that we cannot assign the data to your person. The data is automatically transmitted to our provider by your browser.
How do we process your data?
Our provider stores the server log files in order to be able to track the activities on our website and to locate errors. The files contain the following data:
- browser type and version
- operating system used
- referrer URL
- host name of the accessing computer
- Time of the server request
- IP address (anonymized if necessary)
We do not combine this data with other data but use it only for statistical analysis and to improve our website.
On what legal basis do we process your data?
We have a legitimate interest in ensuring that our website runs without errors. It is also our legitimate interest to obtain an anonymized overview of the accesses to our website. Therefore, the data processing is lawful according to Art. 6 (1) lit. f) GDPR.
HubSpot
What is HubSpot?
Platform for customer relationship management (CRM), i.e. the management of customer relationships in the areas of marketing, sales and service.
Who processes your data?
HubSpot Inc., 25 Street, Cambridge, MA 02141, USA
Where can you find more information about data protection at HubSpot?
https://legal.hubspot.com/de/privacy-policy
On what legal basis do we transfer your data to the USA?
On the basis of the European Commission's adequacy decision and the company's corresponding certification.
How do we process your data?
We use the CRM HubSpot to capture, sort, and analyze customer interactions via email, social media, and phone across multiple channels. We evaluate the collected personal data, use it for communication with (potential) customers or for marketing activities, such as newsletter mailings. In addition, HubSpot enables us to record and analyze the behavior of our website visitors.
On what legal basis do we process your data?
We have a legitimate interest in managing and communicating with customers as efficiently as possible. The data processing is therefore based on Art. 6 (1) lit. f) GDPR. If you have consented to the storage of your data, the legal basis is exclusively Art. 6 (1) lit. a) GDPR. In this case, you can revoke your consent at any time with effect for the future.
Onepage
What is Onepage?
Form tool for collecting customer inquiries and other data.
Who processes your data?
Onepage GmbH, Hanauer Landstraße 172, 60314 Frankfurt am Main, Germany
Where can you find more information about data protection at Onepage?
https://onepage.io/de/datenschutzerklarung
How do we process your data?
Using Onepage, online forms can be created and embedded on our website. The data you enter will be stored on Onepage 's servers until you request us to delete it, revoke any consent you have given to store it, or until the purpose for storing the data no longer applies. Mandatory legal provisions remain unaffected.
On what legal basis do we process your data?
We have a legitimate interest in functioning customer forms. The basis for data processing is therefore Art. 6 (1) lit. f) GDPR. If you have consented to data processing, we process your data exclusively on the basis of Art. 6 (1) lit. a) GDPR. You can revoke your consent at any time with effect for the future.
Analysis tools and advertising
We use the following tools to analyze the behavior of our website visitors and show you advertisements.
Google Tag Manager
What is Google Tag Manager?
Tag management system for the integration of tracking codes and conversion pixels of Google Ireland. Ltd.
Who processes your data?
Google Ireland Ltd., Gordon House, Barrow Street, Dublin 4, Ireland
Where can you find more information about data protection at Google Tag Manager?
https://policies.google.com/privacy
On what legal basis do we transfer your data to the USA?
On the basis of the European Commission's adequacy decision and the company's corresponding certification.
How do we process your data?
We use the Google Tag Manager. The tool helps us to integrate tracking codes and conversion pixels into our website, manage them and play them out. Google Tag Manager does not create user profiles itself, does not place cookies on your device, and does not analyze your behavior as a user. It does, however, record your IP address and transmit it to Google servers in the USA.
On what legal basis do we process your data?
We have a legitimate interest in a quick and uncomplicated integration and management of various tools on our website. The use of Google Tag Manager is therefore lawful according to Art. 6 (1) lit. f) GDPR. If you have consented to the transfer of your IP address, we process your data exclusively on the basis of Art. 6 (1) lit. a) GDPR. You can revoke your consent at any time with effect for the future.
Google Analytics
What is Google Analytics?
Tool for analyzing user behavior of Google Ireland Ltd.
Who processes your data?
Google Ireland Ltd, Gordon House, Barrow Street, Dublin 4, Ireland.
Where can you find more information about Google Analytics data protection?
https://support.google.com/analytics/answer/6004245?hl=en
On what legal basis do we transfer your data to the USA?
On the basis of the European Commission's adequacy decision and the company's corresponding certification.
How can you prevent data collection?
Among other things, with a browser plugin: https://tools.google.com/dlpage/gaoptout?hl=en
How do we process your data?
We are always interested in optimizing our web offer for visitors to our website and placing advertisements in the best possible way. We are helped in this by Google Analytics, a tool that analyzes the behavior of users and thus provides us with the necessary database for adjustments. Through the tool, we receive information about the origin of our visitors, their page views and the time they spend on the pages, as well as the operating system they use.
Standard processing
To collect the data, Google Analytics uses cookies, device fingerprinting or other user recognition technologies. The data is transmitted to Google servers in the USA and, with the help of the IP address that is also collected, summarized in a profile that can be assigned to you or your device.
You can prevent Google from processing your data by installing a browser plugin that Google itself provides: https://tools.google.com/dlpage/gaoptout?hl=de.
How long do we store your data?
According to its own information, Google deletes or anonymizes data stored at user and event level that is linked to cookies, user identifiers (e.g. user IDs) or advertising IDs after 50 months (cf. https://support.google.com/analytics/answer/7667196?hl=de).
On what legal basis do we process your data?
As a website operator, we have a legitimate interest in analyzing user behavior for the purpose of optimizing our website and the advertising placed there. The data processing is therefore lawful according to Art. 6 (1) lit. f) GDPR. In the event that you have consented, for example, to the storage of cookies or have otherwise consented to data processing by Google Analytics, only Art. 6 (1) lit. a) GDPR is the legal basis. You can revoke your consent at any time with effect for the future.
Google Ads
What is Google Ads?
Online advertising program of Google Ireland Ltd.
Who processes your data?
Google Ireland Ltd, Gordon House, Barrow Street, Dublin 4, Ireland.
Where can you find more information about data protection at Google Ads?
https://policies.google.com/privacy?hl=en&gl=en
On what legal basis do we transfer your data to the USA?
On the basis of the European Commission's adequacy decision and the company's corresponding certification.
How do we process your data?
We use Google Ads. Google's advertising program enables us to play advertisements in the Google search engine or on third-party websites when visitors to our website enter certain search terms on Google (keyword targeting). Furthermore, we can place targeted advertisements based on the user data available at Google (e.g. location data and interests) (target group targeting). We evaluate the collected data quantitatively by analyzing, for example, which search terms led to the playout of our ads and how many ads resulted in corresponding clicks.
On what legal basis do we process your data?
As a website operator, we have a legitimate interest in the placement and evaluation of advertisements. The data processing is therefore lawful according to Art. 6 para. 1 lit. f) DSGVO. In the event that you have consented, for example, to the storage of cookies or have otherwise consented to data processing by Google, only Art. 6 (1) a) DSGVO is the legal basis. You can revoke your consent at any time with effect for the future.
Google Analytics Remarketing
What is Google Analytics Remarketing?
Tool for personalized advertising of Google Ireland Ltd.
Who processes your data?
Google Ireland Ltd, Gordon House, Barrow Street, Dublin 4, Ireland.
Where can you find more information about data protection at Google Analytics Remarketing?
https://www.google.de/intl/de/policies/privacy/ und https://policies.google.com/technologies/ads
On what legal basis do we transfer your data to the USA?
On the basis of the European Commission's adequacy decision and the company's corresponding certification.
How can you prevent data processing?
By objecting to personalized advertising in your Google account or on this page: https://www.google.com/settings/ads/onweb/
How do we process your data?
We are always interested in placing our advertising in the best possible way. The remarketing function of Google Analytics helps us to do this.
Standard processing
Remarketing means that we analyze your behavior on our website in order to assign you to a specific advertising target group and subsequently display suitable advertising messages to you when you visit other websites. In addition, we link the advertising target groups with cross-device functions of Google. This allows us to display interest-based, personalized advertising messages that have been customized to you based on your usage and browsing behavior on one device (e.g., your cell phone) on another device (e.g., a tablet or PC).
Disagree with personalized advertising
You can adjust the advertising settings in your Google account. To do so, click on the following link and log in: https://adssettings.google.com/authenticated. Outside of your Google account, you can object to personalized advertising using the following link: https://www.google.com/settings/ads/onweb/ (the setting then only applies to the device and browser currently being used).
On what legal basis do we process your data?
As a website operator, we have a legitimate interest in the effective marketing of our services and products. The data processing is therefore lawful according to Art. 6 para. 1 lit. f) GDPR. In the event that you have consented, for example, to the storage of cookies or otherwise consented to data processing by Google Analytics Remarketing, only Art. 6 (1) lit. a) GDPR is the legal basis. You can revoke your consent at any time with effect for the future.
Google Conversion Tracking
What is Google Conversion Tracking?
Tool for analyzing user behavior provided by Google Ireland Ltd.
Who processes your data?
Google Ireland Ltd, Gordon House, Barrow Street, Dublin 4, Ireland.
Where can you find more information about data protection at Google Conversion Tracking?
https://www.google.de/intl/de/policies/privacy/
On what legal basis do we transfer your data to the USA?
On the basis of the European Commission's adequacy decision and the company's corresponding certification.
How do we process your data?
We are always interested in optimizing our web offering for users and placing advertising in the best possible way. For this purpose, we also use Google's conversion tracking. With its help, we can record whether and how often visitors clicked on certain buttons on our website and which products were viewed and purchased particularly frequently (conversion statistics) . In the course of data collection and storage, we do not receive any information with which we can personally identify individual visitors. Google itself uses cookies or comparable recognition technologies for identification.
On what legal basis do we process your data?
As a website operator, we have a legitimate interest in analyzing user behavior for the purpose of optimizing our website and the advertising placed there. The data processing is therefore lawful according to Art. 6 para. 1 lit. f) GDPR. In the event that you have consented, for example, to the storage of cookies or have otherwise consented to data processing by Google Conversion Tracking, only Art. 6 (1) lit. a) GDPR is the legal basis. You can revoke your consent at any time with effect for the future.
META Pixel
What is META Pixel?
Tool for analyzing user behavior that measures the effectiveness of advertising on Facebook.
Who processes your data?
Meta Platforms Ireland Ltd, 4 Grand Canal Square, Dublin 2, Ireland.
Where can you find more information about data protection at META Pixel?
https://de-de.facebook.com/about/privacy/
On what legal basis do we transfer your data to the USA?
On the basis of the European Commission's adequacy decision and the company's corresponding certification.
How can you prevent data processing?
If you have a Facebook account: Deactivate the "Custom Audiences" remarketing function in the Ad Settings section (https://www.facebook.com/ads/preferences/?entry_product=ad_settings_screen).
If you do not have a Facebook account: Disable usage-based advertising from Facebook on the European Interactive Digital Advertising Alliance website: http://www.youronlinechoices.com/de/praferenzmanagement/.
How do we process your data?
We use the META Pixel on our website. The analytics tool helps us learn more about the behavior of visitors to our website after they click on one of our ads on Facebook. This allows us to measure how effective our Facebook ads are and align future advertising efforts with the insights we gain. The data that Facebook collects via the pixel is anonymous to us as the operator of this website. So we cannot identify you as a visitor. However, the data is stored and processed by Facebook. Thus, Facebook establishes a connection to your Facebook account via the pixel and, in addition, uses the data to place advertisements itself within and outside the network (cf. Facebook Data Use Policy). In the course of storage and processing, Facebook also transmits the data to the USA and other third countries.
If you have a Facebook account, you can deactivate the "Custom Audiences" remarketing function in this account in the Advertising Settings section at https://www.facebook.com/ads/preferences/?entry_product=ad_settings_screen.
If you do not have a Facebook account, it is possible to deactivate usage-based advertising from Facebook on the website of the European Interactive Digital Advertising Alliance: http://www.youronlinechoices.com/de/praferenzmanagement/.
On what legal basis do we process your data?
As a website operator, we have a legitimate interest in effective advertising measures on social networks. The data processing is therefore lawful according to Art. 6 (1) lit. f) GDPR. In the event that you have consented, for example, to the storage of cookies or have otherwise consented to data processing by Facebook, only Art. 6 (1) lit. a) GDPR is the legal basis. You can revoke your consent at any time with effect for the future.
LinkedIn Insight Tag
What is LinkedIn Insight Tag?
Tool for analyzing user behavior of LinkedIn Ireland Unlimited Company.
Who processes your data?
LinkedIn Ireland Unlimited Company, Wilton Plaza, Wilton Place, Dublin 2, Ireland.
Where can you find more information about data protection at LinkedIn Insight Tag?
https://www.linkedin.com/legal/privacy-policy#choices-oblig
On what legal basis do we transfer your data to the USA?
LinkedIn Insight Tag adheres to the European Commission's standard contractual clauses (see https://www.linkedin.com/legal/l/dpa and https://www.linkedin.com/legal/l/eu-sccs).
How can you prevent data processing?
By objecting to the analysis of your user behavior as well as targeted advertising by LinkedIn at the following link: https://www.linkedin.com/psettings/guest-controls/retargeting-opt-out. If you have a LinkedIn account, you can also make settings there regarding the use of your personal data for advertising purposes.
How do we process your data?
We use the LinkedIn Insight Tag on our website. The analysis tool helps us to learn more about the visitors to our website and to adapt our online offer accordingly. If our visitors are registered with LinkedIn, we can use the tool to analyze their key professional data such as career level, company size, country, location, industry and job title, among other things. In addition, it can be measured whether they buy something or take some other action (conversion measurement). This data is determined across devices. Finally, LinkedIn Insight Tag offers a retargeting function that allows us to display targeted advertising to our visitors outside of our website. LinkedIn assures that individual advertising addressees cannot be identified in the process.
In addition to the aforementioned data, the analytics tool collects the following data from you when you visit our website: URL, referrer URL, IP address, device and browser properties, and the time of access. The IP addresses are shortened or pseudonymized. The latter is done if you as a LinkedIn member are to be reached across devices.
The data collected by LinkedIn is anonymous for us as website operators. We can therefore not identify you as a visitor. LinkedIn will, however, store your personal data on its servers in the USA and use it as part of its own advertising measures.
You can prevent LinkedIn from linking the data collected on our website with your LinkedIn account by logging out of your account before you continue surfing the Internet. You can also prevent the use of your data for advertising purposes via corresponding settings in your account.
If you do not have a LinkedIn account, you can object to the analysis of your usage behavior as well as targeted advertising by LinkedIn at the following link: https://www.linkedin.com/psettings/guest-controls/retargeting-opt-out.
How long do we store your data?
LinkedIn deletes the direct identifiers of LinkedIn members after 7 days. The remaining pseudonymized data is deleted within 180 days.
On what legal basis do we process your data?
As a website operator, we have a legitimate interest in optimizing our online offering and our advertising measures. The data processing is therefore lawful according to Art. 6 (1) lit. f) GDPR. In the event that you have, for example, consented to the storage of cookies or otherwise consented to data processing, the legal basis is exclusively Art. 6 (1) lit. a) GDPR. You can revoke your consent at any time with effect for the future.
Google Ads Remarketing
What is Google Ads Remarketing?
Online advertising program of Google Ireland Ltd.
Who processes your data?
Google Ireland Ltd, Gordon House, Barrow Street, Dublin 4, Ireland
Where can you find more information about data protection at Google Ads Remarketing?
https://policies.google.com/privacy?hl=de&gl=de
On what legal basis do we transfer your data to the USA?
On the basis of the European Commission's adequacy decision and the company's corresponding certification.
How do we process your data?
We use Google Ads Rermarkeintg. Remarketing is an online marketing feature that displays ads to users who have already interacted with a website or online store. Google Remarketing uses data from the Google Ads platform and Google Ads tracking to target advertising campaigns to those users who have already shown interest in a particular product or service. Google's advertising program enables us to display advertisements in the Google search engine or on third-party websites when visitors to our website enter certain search terms on Google (keyword targeting). Furthermore, we can place targeted advertisements based on the user data available at Google (e.g. location data and interests) (target group targeting). We evaluate the collected data quantitatively by analyzing, for example, which search terms led to the playout of our ads and how many ads resulted in corresponding clicks.
You can adjust the advertising settings in your Google account. To do this, click on the following link and log in: https://www.google.com/settings/ads/onweb/
On what legal basis do we process your data?
As a website operator, we have a legitimate interest in the anonymized analysis of user behavior for the purpose of optimizing our website and the advertising placed there. The data processing is therefore lawful according to Art. 6 (1) lit. f) GDPR. In the event that you have, for example, consented to the storage of cookies or otherwise consented to data processing by Google, the legal basis is exclusively Art. 6 (1) lit. a) GDPR. You can revoke your consent at any time with effect for the future.
Facebook Conversion API
What is Facebook Conversion API?
User behavior analysis tool that measures the effectiveness of advertising on Facebook
Who processes your data?
Meta Platforms Ireland Ltd, 4 Grand Canal Square, Dublin 2, Ireland
Where can you find more information about data protection at Facebook Conversion API?
https://de-de.facebook.com/about/privacy/
On what legal basis do we transfer your data to the USA?
On the basis of the European Commission's adequacy decision and the company's corresponding certification.
How can you prevent data processing?
If you have a Facebook account: Disable usage-based advertising in the Ads Settings section (https://www.facebook.com/ads/preferences/?entry_product=ad_settings_screen).
If you do not have a Facebook account: Disable usage-based advertising from Facebook on the European Interactive Digital Advertising Alliance website: http://www.youronlinechoices.com/de/praferenzmanagement/.
How do we process your data?
We use the Facebook Conversion API on our website. The analytics tool helps us learn more about the behavior of visitors to our website after they click on one of our ads on Facebook. This allows us to measure how effective our Facebook ads are and align future advertising efforts with the insights we gain. The Facebook Conversion API processes personal data such as user IDs, cookies, device IDs, and other identifying information collected by Facebook and third-party vendors. Using this data allows us to better understand our audience and create targeted advertising campaigns. However, the data is also stored and processed by Facebook. Thus, Facebook establishes a connection to your Facebook account and, in addition, uses the data to serve advertisements itself within and outside the network (see Facebook Data Use Policy). During storage and processing, Facebook also transmits the data to the USA and other third countries.
If you have a Facebook account: Disable usage-based advertising in the Ads Settings section (https://www.facebook.com/ads/preferences/?entry_product=ad_settings_screen).
If you do not have a Facebook account, you have the option to disable usage-based advertising from Facebook on the European Interactive Digital Advertising Alliance website: http://www.youronlinechoices.com/de/praferenzmanagement/.
On what legal basis do we process your data?
As a website operator, we have a legitimate interest in effective advertising measures on social networks. The data processing is therefore lawful according to Art. 6 (1) lit. f) GDPR. In the event that you have consented, for example, to the storage of cookies or have otherwise consented to data processing by Facebook, only Art. 6 (1) lit. a) GDPR is the legal basis. You can revoke your consent at any time with effect for the future.
Facebook Custom Audiences
What is Facebook Custom Audiences?
User behavior analysis tool that measures the effectiveness of advertising on Facebook
Who processes your data?
Meta Platforms Ireland Ltd, 4 Grand Canal Square, Dublin 2, Ireland
Where can you find more information about data protection at Facebook Custom Audiences?
https://de-de.facebook.com/about/privacy/
On what legal basis do we transfer your data to the USA?
On the basis of the European Commission's adequacy decision and the company's corresponding certification.
How can you prevent data processing?
If you have a Facebook account: Disable usage-based advertising in the Ads Settings section (https://www.facebook.com/ads/preferences/?entry_product=ad_settings_screen).
If you do not have a Facebook account: Disable usage-based advertising from Facebook on the European Interactive Digital Advertising Alliance website: http://www.youronlinechoices.com/de/praferenzmanagement/.
How do we process your data?
We use Facebook Custom Audiences on our website. Facebook Custom Audiences is an audience targeting tool within the Facebook Ads Manager. It allows businesses to define their own target audience based on information they have about their customers or potential customers, such as email addresses, phone numbers, Facebook IDs or device IDs. Using Facebook Custom Audiences allows us to create more targeted and relevant advertising campaigns by targeting an audience we already know. Using this data allows us to better understand our audience and create targeted ad campaigns. However, the data is also stored and processed by Facebook. Thus, Facebook establishes a connection to your Facebook account and, in addition, uses the data to place advertisements itself within and outside the network (cf. Facebook Data Use Policy). During storage and processing, Facebook also transmits the data to the USA and other third countries.
If you have a Facebook account: Disable "Custom Audiences" in the Ad Settings section (https://www.facebook.com/ads/preferences/?entry_product=ad_settings_screen).
If you do not have a Facebook account, you have the option to disable usage-based advertising from Facebook on the European Interactive Digital Advertising Alliance website: http://www.youronlinechoices.com/de/praferenzmanagement/.
On what legal basis do we process your data?
As a website operator, we have a legitimate interest in effective advertising measures on social networks. The data processing is therefore lawful according to Art. 6 (1) lit. f) GDPR. In the event that you have consented, for example, to the storage of cookies or have otherwise consented to data processing by Facebook, only Art. 6 (1) lit. a) GDPR is the legal basis. You can revoke your consent at any time with effect for the future.